methods of advertising

Project World Of Advertisement

Design Situation
Inquiry and analysis
Statement of inquiry: Advertisement as a form of communication have evolved through time and space to influence audience's perspective.

I am a student of technology. as part of the MYP in term 1, we are using the software DTP (Desktop Publishing). Desktop publishing enables us to create unique flyers, posters, newsletters, magazines, brochures both professionally and for school purposes.

As part of the Digital Design MYP project, I have chosen a flyer. My target audience is 12 year olds. I can understand what I need for the flyer because I am learning things like this in my Digital Design class. The flyer is one of the easiest ways to express your creativity to everybody around you. It is also not very expensive if you want good quality and DTP is one of the easiest ways to make it and I am learning it. I also feel that creating an advertisement in the form of a flyer instead of some other type (like brochures etc.). If I were to make an ad concentrating on something specific, I can use my strengths to get more of the targeted audience. The only disadvantage of a flyer is it would be very hard to create the perfect advertisement because my peers would somehow tell me some disadvantages about this flyer so that would be one disadvantage. I know that I can finish my work on time because I have done that in the near past, actually now that I think about I have done it every time as I don’t want bad grades. In conclusion, I would say that if I were to choose a flyer I would make a fantastic flyer that would have all of the skills I have learned in class. If I target my audience and think like this, I will get good in the criteria that I need in my Digital Design Class. 

Report to your client

I choose the 12 year old because I can understand how they work and make a good flyer that will make them think about the flyer. I intend to make a flyer for Digital Design MYP Project. I know how to find the commands I need to make in Publisher. In the video editing I have already made pre-recorded footage about playing drums with music in the background. I will be using Publisher 2010 for making my flyer and IMovie to make my ad video. I am using Publisher because it is the software I have been learning for more than 6 weeks and I have understood it a lot.  I am using IMovie because I have used it to make things like random videos about myself. I am going to talk about the the Drums Company and how good we are. I will take many cuts to make sure my ad video is fantastic. The flyer will show everything about the Drums Company.

National Day Flyer:

Reflection:
I like making flyers because they can become so much more eye catching than other forms.I loved doing this task because I found out a lot of information about National Day. I have also chosen to do a flyer for my project so I get practice when i do flyer tasks so I can get a head-start and know how to make a flyer. I find National Day an interesting topic so when I researched about National Day I learned new things that I did not know before. So all in one i have learned skills such as making things more eye-catching as well as making them contain more and better information. 

Flyer Draft

Draft Specification:

In my flyer i want to use a good font large enough for many people to see the writing. when i put images i want to use a a photo to cover the whole page and one to take some part. This flyer should be a colorful and superb flyer.

Drum Class Flyer:

Reflection:
i changed a lot of my flyer because it started looking way more better than i imagined it. i tried to make the flyer so most people would love to join this drum company i used words so that the drum classes would sound fun. In conclusion i think i made a good final flyer

Reflection:

Andrija evaluated my blog and said it was done very well. He found out that the flyer was done on word. I thought i can improve a bit more by asking somebody to help me with the flyer. Once you scroll down a bit you find my project. I first started off with my idea of the flyer I was going to make. I know I should write a reflection after my work because the reflection help me a lot as I can get better marks. I know I have all the things as my peer says. I know I have a easily identifiable posts for my blog. My final idea is that my whole blog looks very good as a whole.

Dubai Cares Flyer

I made this on Publisher 2010. This is a flyer I made during class. It is supposed to distinguish about the Dubai Cares. I went on the Dubai Cares website to make a flyer via its help.

World of Advertisement

THE WORLD OF ADVERTISEMENT

Advertising is a field of creativity. The more you are creative better the advertisement. A successful advertisement should have something unique that people have not seen earlier but they can make something out of it. On an ad about the world cup 2015 it had a song saying 'mauka mauka' it meant like when is the chance going to come for a Pakistani to have some fire works go off for the Pakistan team in cricket to win. It was very catchy and I watched it until the day of the match. It explains a fine amount about the india-pakistan rivalry to a young cricket fan. Advertising is a way for a product to be best-selling product. This is a good way of under standing an ad without googling it.

Some key factors to make a best-selling ad:

• Focus on a certain age group. If you target a certain age group you are sure to get a big response. for example if you target kids' age group you should always have some things kid like: 
• A catchy song: If you know about the peanut butter jelly jam ad it says the song 'peanut butter jelly jam hey ya'.
• Bright colors: Florescent colors and colors like yellow and aqua blue.
• Make sure that you send a very clear message to everybody. Go straight to the point instead of going in circles. It means that you are all 'have ever thought of this have you ever thought of that, i will show you this, not 700, not 600, not 599, not 500, not 499, not 300, but not, even 200, its amazing right'
• The ad should have some type of discount but if it doesn't it will make people think of what the price is so you should add some type of price if your showing off a product.
• The ad is original and creative, it shouldn't copy apple or Samsung if you're making a phone.
• Include exciting offers if you show a product
• Your tone should have a voice that works with the ad 

There are two contents that can make a ad deliver the message:

• A role model shows why they prefer the product.If a well-known celebrity shows up it becomes even better. 
• Have bold words for the most important things. 

Here are Two ads:










Bibliography:



https://deepakagrawalblog.wordpress.com/2009/12/15/factors-need-to-be-considered-before-making-an-advertisement/
Prior Knowledge

Associate an Ad to each of the following

Sense appeal

I think about people on this plane going to Europe and I come on this plane to find Messi and Kobe Bryant. The thing that interests me is that it has been filmed o a plane instead of a supermarket or something like that. It is related to a airlines ad. It has been filmed on an airplane and it shows good service in the end.

Hype

Some people become footballers and show that they can make the game awesome with different people and then there is one guy who didn’t be anything but takes a shot and risk everything to win a game. The one thing that interests me was that as more people came it changed from a park to an international football field. I can relate it to a football ad. It is related to a football ad because it shows dedication to the game.

Testimonials and Endorsements

Messi shows Lays in this ad with a dynamic background. Messi has more realistic expressions than most ads with celebrities and that makes the ad unique. It is releated to a chips ad. It is related to a chips ad because it shows chips.

Fear

Colgate makes me think that when I use Colgate it will keep my teeth clean even after I have had my food. The unique thing is that it plays with words to make us use Colgate as it is the only thing that will protect us. This is related to a bad-breath ad. They both make us feel like this is the only thing that will make us safe from the rest of the world. 

Must-Have

This Pepsi ad makes me want
to go get a Pepsi which is cold and refreshing and not humid. It has three words but makes me feel like it will keep me cool and not tired. It relates to a cold drinks ad. It relates to a cold drinks ad because all of the cold drinks want us to feel refreshed.










Repetition

It makes me think of superman, as he saves the world these guys refresh the world. It repeats the word super again and again and so becomes memorable. It relates to a fruitful ad as an ad

Special Ingredients 

It makes me crave for a aero as it looks so luscious and delicious. The unique thing is that they know from the words that people will buy it. It is related to an ad that shows the chocolate's inside. It is related to that because it does everything that makes a successful chocolate ad.

Humor 

It looks like the chicken is getting in a hot bath of gravy. It says treat your food to something good. I can relate it to a Sadia ad. Sadia the food company makes similar ads to this.




















Association 

This ad makes me want to buy this gloss for my mother and give it to her as a present. The thing that makes this ad unique is how they target a certain age group and that is the mums because they show the gloss colors and the gloss look. It relates to a makeup ad. It relates to that because all makeup ads try to get celebs involved.
















Call To Action


It makes me think that I can vote for Obama wherever I am. The unique thing is that they know that if they were to use something related to work hours they would get something good out of it. It is related to a buy today ad. It is related to a buy today ad because it shows the same thing as the buy today.










Claim

It makes me think that it will give kids a bath when they are sleeping. The unique thing about this advert is they target a certain age group which is mums and they make it perfect for the mums to think as if they would not need to make a fuss about when they change the diaper. It is related to a wipe ad because it shows a poster of an item that is very helpful for people.


















Games

It makes me think about Messi running like the wind against some other team to score a goal. The unique thing is that it shows off the creating team and the game name in the same cover. It relates to board game ad because it has everything that shows a game on a cover.

















Reflection:

This ad was a very tough ad that pushed me to make a successful ad related article. It helped me learn new skills and some of the secrets of advertising. When I was searching for information I thought I knew everything about advertisements but when I researched about it I could feel my brain becoming even bigger like Ravan and his heads before he became evil.  The biggest task is the 750 words and it took me a long time to think of what to write as the task was not to put random information. I tried to put information that is proper as I was starting to find information that did not suit the task. I tried to find pictures and videos to make it look even better because I thought I can hit two birds with one stone. This was of the most difficult task because once that was done I was onto the next task which was about the type of ads. The task was about being able to find photos or videos about the related ads and answer questions about the advertisement. It was a really hard task as the photos were really hard to find related photos.






Different kinds of advertising

Checklist

introduction to IT

My last class of digital design

Introduction to DTP
My name is Bhavya. I am learning digital design. Today we learn about DTP. DTP is desktop publishing. Publisher 2010 is another way of saying DTP. On the computer we made cd covers in the laptop. People tried to understand how to make the photo circular. Some people then figured it out and and tried to help others with it but no one could understand. The end of the class came. I like Digital Design because you can express your creativity.


Steps:

• open word publisher 2010
• Find labels
• Find Blank Sizes
• Find CD
• Make two ovals
• Find picture
• Got to shape and find oval in picture settings
• Fit the CD
• Change color of hole to white
• And snip with snipping tool
• Save